Upcoming Trends in Mobile Marketing Platforms Market | Top Prominent Key Players like Adobe, Vibes, Localytics, Urban Airship, Leanplum, Pyze, IMImobile
Mobile Marketing Platforms are software solutions which are being adopted by businesses as a part of their multichannel, digital marketing strategy. These platforms are being leveraged to effectively cater to the needs of consumers, determining their personal behaviors and enhancing consumer experience. They are significantly being adopted in different industry verticals such as Retail and E-Commerce, BFSI, Media and Entertainment, as tactical marketing and sales tool and measures. There has been a significant increase in the adoption of mobile marketing platforms in recent years. One of the largest applications of mobile marketing platforms is in the Retail and E-Commerce Industry. The mobile marketing platforms market stood at US$ 275.91 million in the year 2018, and is expected to reach US$ +568.92 million by 2025. Top Key Players: BRAZE, Adobe, Swrve Inc, IBM Corporation, SAP SE, Oracle Corporation, SAP Institute Inc, Salesforce.com, Inc., Mobivity etc., Vibes, Lo