Explore why Real-Time Bidding Market Is Thriving Worldwide
“The
Real-Time Bidding Market is developing at a CAGR of +24.78% from 2019 to 2026.”
Real-time
bidding allows for display ads to be released to auction with advertisers
choosing to purchase ad inventory based on much more qualified audience
targeting. From there, available impressions are only bid on when their targeting
methods match. Large advertisers who focus on ROI and scalability of campaigns,
real-time bidding is a gift sent from heaven as they can set the impression
price based on the relevance of audience on publisher’s available ad spot which
allows them to find the sweet spot where they can scale the campaign.
Top Key Players of Real-Time
Bidding Market:
ONE
by AOL, BrightRoll, SportXchange, Tremor Video, TubeMogul, Adconion Media
Group, AppNexus, Convertro, Criteo, Dárriens Media Exchange, Facebook, Google,
Kontera, LiveRail
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